Since the pandemic, there has been a lot of buzz in the business world about remote working. The fact is, working from a distance is nothing new. As a Realtor, I remember helping a home buyer locate a residence that would have good internet access because he worked from a home office. That was over twenty years ago!
It was also the first I had heard of employee monitoring software or online meetings. At that time, most internet connections were cable and conference calls were held over the phone. Now with the convenience of laptops and the omnipresence of Wi-Fi, office staffers can conduct their tasks from almost anywhere on the planet. So home is a convenience.
Or is it? That once-quiet side room could now be a den of activity. The hustle and bustle of family life can take its toll on an administrative worker, especially during the Summer. Not to mention the frustration one experiences from family members robbing them of all that precious Wi-Fi juice. For some, it’s necessary to identify a third space in relative quiet in order to be more productive.
The Achieve Entrepreneur Coworking Center is one of those spaces. Cash Miller, the proprietor, has been a serial business builder for several years. Originally from Las Vegas, Miller grew up in the family upholstery business. But in the early 90’s, he decided to enlist in the U.S. Army. He may have left the family trade, but he was armed with a lot of business knowledge and understood what it took to run a company.
He first served in artillery and then again in the transportation corps. While stationed in Afghanistan, he realized there was a certain amount of downtime in between military convoy runs. He used that time to learn more about computers and the internet. He even helped out some people he knew with online marketing and search engine optimization (SEO) just as a side hustle. Before long, he was maintaining the websites of multimillion dollar companies, all from the desert!
I asked him about where he got his early drive for business. “The entrepreneurial spirit tends to come from my father, and family in general, because we all tend to not want to work for others.” The owner went on to say, “The military helps to instill a work ethic. Whatever the mission is, you achieve it.”
But he saw the potential of pursuing his new skillset after his time in the service, and so he did. “Digital” marketing is online advertising with interactive banners that take the web surfer directly to the site. Cash was one of the earliest digital marketers in the industry and started Titan Digital on South Church Street. Eventually, he would have over five hundred major clients across the nation.
That was a successful endeavor but after several years, he got a bit burnt out with marketing. He wanted a new enterprise where he could be more involved with all aspects of business. Also, Covid had changed the way many Americans worked, and his once bustling office space was now pretty empty.
So, in early 2024 he sold Titan Digital and opened Achieve Entrepreneur Coworking Center in the same facility. The new company maintains monthly memberships where both remote workers and entrepreneurs can have a beautiful, comfortable place to conduct business. It is also a hub for workshops, peer groups and business luncheons. “Achieve is really a place for coworking, networking and masterminds. The mastermind is where you can learn from coaches or other business professionals. The workshop is where you can get additional training in specific subjects.” Miller says.
He is an avid reader and feels there is a lot of knowledge that would help others. “You don’t necessarily have to read about your own industry. In fact, I think some of the best ideas come from tapping into other industries because they may be doing something you would not have otherwise thought of.” He has a lot of innovative ideas for his enterprise down the road.
Check out Achieve online at, https://achievemurfreesboro.com/ You can also pop in for one of the public networking events. Or just give them a call to schedule a tour of the facility at 615-866-5438. Cash will be more than happy to talk business and show you around.
Blaine Little is an author, coach and public speaker as well as the Founder & CEO of Momentum Seminars Training & Coaching. Momentum Seminars helps businesses grow by investing in their people. For more information about our professional development services, visit www.MomentumSeminars.com